CRM

• Agencies

  Loyalty Lab, Rapleaf Join To Offer Promotions to Influential Consumers

  CRM firm Loyalty Lab has struck a partnership with social data provider Rapleaf. The agreement enables Loyalty Lab to integrate Rapleaf

• Agencies

  Rick Faulk Joins Landslide As CEO

  Rick Faulk has joined Landslide Technologies as president and CEO.

• Agencies

  Dukky Picks James Treuting For CEO

  James P. Treuting will join Dukky as CEO. He replaces founder and former CEO Shawn Burst.

• Agencies

  Consumers Like Loyalty Perks, But Marketers Unsure of Results: Study

  Customers like the perks and rewards of loyalty schemes, but the programs aren’t necessarily meeting marketers’ business needs, according to a new study from the CMO Council.

• Agencies

  Commerce Opens Hosted CRM Offerings To France, Holland And The U.K.

  Commerce Corp. has expanded its customer relationship management hosting service to France, Holland and the United Kingdom.

• Agencies

  Marketers, Consumers Offer Views On Loyalty Programs in Study

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• Agencies

  New York & Co. Expands Contract with Alliance

  New York & Co., an online marketer and retailer, has expanded its contract with Alliance Data Systems Corp

• Agencies

  Merkle Names Craig Dempster First CMO

  Customer relationship marketing agency Merkle has promoted Craig Dempster to the newly formed role of executive vice president and chief marketing officer.

• Agencies

  Baesman To Offer Reward Paths Loyalty Services In U.S.

  Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S.

• Agencies

  Affinion Acquires Italian Relationship Marketing Firm

  Loyalty marketing firm Affinion Group, Inc. has acquired an Italian relationship marketing solutions company from a leading Italian banking group.