CRM
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Data Driven ROI
Loyalty Lab, Rapleaf Join To Offer Promotions to Influential Consumers
CRM firm Loyalty Lab has struck a partnership with social data provider Rapleaf. The agreement enables Loyalty Lab to integrate Rapleaf
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Data Driven ROI
Rick Faulk Joins Landslide As CEO
Rick Faulk has joined Landslide Technologies as president and CEO.
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Data Driven ROI
Dukky Picks James Treuting For CEO
James P. Treuting will join Dukky as CEO. He replaces founder and former CEO Shawn Burst.
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Data Driven ROI
Consumers Like Loyalty Perks, But Marketers Unsure of Results: Study
Customers like the perks and rewards of loyalty schemes, but the programs aren’t necessarily meeting marketers’ business needs, according to a new study from the CMO Council.
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Data Driven ROI
Commerce Opens Hosted CRM Offerings To France, Holland And The U.K.
Commerce Corp. has expanded its customer relationship management hosting service to France, Holland and the United Kingdom.
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Data Driven ROI
New York & Co. Expands Contract with Alliance
New York & Co., an online marketer and retailer, has expanded its contract with Alliance Data Systems Corp
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Data Driven ROI
Merkle Names Craig Dempster First CMO
Customer relationship marketing agency Merkle has promoted Craig Dempster to the newly formed role of executive vice president and chief marketing officer.
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Data Driven ROI
Baesman To Offer Reward Paths Loyalty Services In U.S.
Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S.
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Data Driven ROI
Affinion Acquires Italian Relationship Marketing Firm
Loyalty marketing firm Affinion Group, Inc. has acquired an Italian relationship marketing solutions company from a leading Italian banking group.