CRM
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Agencies
Volkswagen Of America Picks Draftfcb Chicago For CRM Duties
Volkswagen of America, Inc. has selected Draftfcb Chicago as its new customer relationship management agency of record for the U.S.
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Agencies
Kraft Foods Retains Epsilon For CRM Work
Kraft Foods has chosen marketing services firm Epsilon to help it develop a customer relationship marketing program.
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Agencies
Mobile Messenger Names Larry Robiner VP Of CRM Channel Sales
Mobile solutions provider Mobile Messenger has tapped Larry Robiner to serve as VP of CRM channel sales.
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Agencies
John Zell Joins Razorfish As VP of CRM Tech Solutions
Razorfish, a digital agency, has hired John Zell to serve as its VP of customer relationship technology solutions.
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Agencies
Equifax Income Falls 6%
Equifax Inc. reported net income of $60.2 million for the fourth quarter, a 6% decrease from $63.8 million in the prior year.
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Agencies
Loyalty 360 Partners With Incentive Firm Marketing Innovators
Loyalty 360, a loyalty marketer’s trade organization, has partnered with Marketing Innovators International, Inc., an incentive/motivation company.
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Agencies
Data Can Be Sexy
There’s no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick’s of Hollywood. But
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Agencies
Here Come the Social-lists
A NEW BREED OF HAS RECENTLY ENTERED THE DIRECT MARKETING COMMUNITY They aren’t changing society and they don’t have a political agenda, but they may be