CRM
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Data Driven ROI
Volkswagen Of America Picks Draftfcb Chicago For CRM Duties
Volkswagen of America, Inc. has selected Draftfcb Chicago as its new customer relationship management agency of record for the U.S.
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Data Driven ROI
Kraft Foods Retains Epsilon For CRM Work
Kraft Foods has chosen marketing services firm Epsilon to help it develop a customer relationship marketing program.
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Data Driven ROI
Mobile Messenger Names Larry Robiner VP Of CRM Channel Sales
Mobile solutions provider Mobile Messenger has tapped Larry Robiner to serve as VP of CRM channel sales.
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Data Driven ROI
John Zell Joins Razorfish As VP of CRM Tech Solutions
Razorfish, a digital agency, has hired John Zell to serve as its VP of customer relationship technology solutions.
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Data Driven ROI
Equifax Income Falls 6%
Equifax Inc. reported net income of $60.2 million for the fourth quarter, a 6% decrease from $63.8 million in the prior year.
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Data Driven ROI
Loyalty 360 Partners With Incentive Firm Marketing Innovators
Loyalty 360, a loyalty marketer’s trade organization, has partnered with Marketing Innovators International, Inc., an incentive/motivation company.
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Data & Analytics
Data Can Be Sexy
There’s no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick’s of Hollywood. But
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Data Driven ROI
Here Come the Social-lists
A NEW BREED OF HAS RECENTLY ENTERED THE DIRECT MARKETING COMMUNITY They aren’t changing society and they don’t have a political agenda, but they may be