Volkswagen of America, Inc. has selected Draftfcb Chicago as its new customer relationship management agency of record for the U.S.
Draftfcb won the CRM business following an extensive review and will replace duties previously handled by Crispin Porter + Bogusky and Euro RSCG Worldwide, effective immediately.
Draftfcb will closely partner with its Interpublic Group sibling agency Deutsch L.A. to help Volkswagen of America achieve its growth goals in the United States. Deutsch was named to handle national creative duties for the brand in October 2009.
“Draftfcb is honored to have been chosen to work with such a talented team on such an iconic brand. Volkswagen is focused on aggressive growth, and we are committed to applying our long-standing expertise in direct and digital marketing and data analytics to further build its business,” said Mark Modesto, president of Draftfcb North America, in a statement.
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