CRM Archives - Page 3 of 123

Getting Personal: Leveraging Big Data for Better Connections

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Triggered Email Volume, Opens and Clicks Rise

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

Agencies

4 Ways to Reach Passive and Turned-Off Customers

Those inactive members may be draining precious resources from your loyalty program.

Agencies

5 Keys to Successful Loyalty Programs

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

Agencies

DMCNY Honors Biegel For Service to Data Industry

The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.

Agencies

Database Guru Arthur Hughes Dies

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

Agencies

Curing a Marketing Hangover

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

Agencies

Selfie Value: The Loyalty Power of Must-Share Moments

Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.

Agencies

Farmland Calls for Bacon Lovers to Unite

Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.

Data & Analytics

12 Tips for Better Responsive Design

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display