Content Marketing
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Agencies
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for Nestle Purina, Pro Plan
Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog
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Agencies
2012 PRO Award Finalist: DFCBX for Kraft
2012 PRO Award Finalist: DFCBX for Kraft and the “Oreo 100th Birthday Celebrations” event marketing promotion.
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Agencies
2012 PRO Award Finalist: HBO
HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.
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Agencies
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for McDonald’s
McDonald’s took their top-ranked french fry product and linked the question “You want fries with that?” to just about any good thing customers could imagine in life.
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Agencies
2012 PRO Award Finalist: Syfy for Syfy
2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”
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Social
2012 PRO Award Winner: Mullen and Grand Central Marketing for Olympus
2012 PRO Award Finalist: Mullen and Grand Central Marketing for Olympus and the “The PEN Ready Project” and sampling program.
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Social
2012 PRO Award Finalist: Marketing Drive, Carat for Philips
2012 PRO Award Finalist: Marketing Drive, Carat for Philips and the Sonicare “Unwrap the Love” holiday promotion.
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Agencies
2012 PRO Award Winner: The Integer Group for 7-Eleven
To draw consumers’ attention to 7-Eleven’s coffee, Integer created a promotion around “The Drips,” annoying people you don’t want to see before your first cup of coffee.
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Agencies
2012 PRO Award Finalist: Draftfcb for MilkPEP
It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.
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Agencies
2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA
Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.