Content Marketing Archives - Page 11 of 40

Social Media Content Marketing & B2B

Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.

Agencies

Mobile Viewers Feel Haptic Technology

You know about haptic technology for mobile devices even if the name doesn’t ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.

Digital

Creating a Video Marketing Plan

Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.

Agencies

Videos Boost Engagement and Conversion for eBags

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

Digital

Driving Engagement with Video Cloud Solutions

A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.

Agencies

Creating B2B Video to Support the Buyer’s Journey

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

Social

Using Social Proof to Boost Conversions

Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.

Digital

You Think You’re Busy? Check Out This Guy

Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.