Consumer Data

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  Data & Analytics

  Webinar: Data-Driven B2C Strategy

  This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.

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  Data & Analytics

  Governing Customer Identity Data & Great Customer Experience

  By implementing new digital business solutions, companies can better achieve the optimal balance between customer experience personalization and customer data security/governance.

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  Agencies

  2014 Marketing Takeaways

  Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.