CMOs

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  Data & Analytics

  Gartner Survey: CMOs’ Optimism Toward Recovery From Pandemic at Odds With CEOs’

  Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.

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  Data Driven ROI

  CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO

  The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.

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  ROI | Metrics

  CFOs: The Marketer’s Key to the C-Suite

  Three key steps to developing a successful relationship with your CFO.

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  Acquisition

  Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends

  Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.

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  Acquisition

  Our Top Five B2B Marketing Stories of 2020

  These B2B marketing stories were the most read so far this year.

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  Data & Analytics

  The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur  

  How the role of the CMO is becoming more data-driven.

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  Data & Analytics

  CMO Roundtable: Visa, Personal Capital, AKT and Zoom Talk 2020 Marketing Trends

  Four CMOs discuss trends in 2020 and what’s in store for marketing organizations of the future.

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  Data & Analytics

  Formulating Your 2020 Data-Driven Marketing Strategy

  A sound data management strategy is critical as the landscape becomes more complex.

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  Data & Analytics

  The CMO Reckoning Isn’t a Coincidence 

  Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

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  Engagement

  Getting to the C-Suite: How Six CMOs Rose to the Top

  Six CMOs share their journeys, lessons learned and the steps along the way that helped them get to the corner office.