CMO Leadership

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  Marketers

  34% of Fortune 500 Firms Lack a CMO – But It’s Not Necessarily a Bad Thing

  The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to a Spencer Stuart report. But that’s not necessarily a bad thing.

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  Data & Analytics

  Creating a ‘CMO Command Center’ to Navigate a Year of Flux

  The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

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  Agencies

  Report: MBAs More Common Than Agency Experience Among Global CMOs

  Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence.