Catalog
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Agencies
Charming Shoppes Names Lehman Brothers COO As CEO
Charming Shoppes, Inc. has named James P. “Jim” Fogarty president and CEO. Fogarty will also serve as a member of the company’s board of directors.
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Agencies
Eddie Bauer Cuts DM Activity, But Private Credit Card Is Bright Spot
Both catalog circulation and Web site visits fell for Eddie Bauer during 2008. The company mailed out approximately 77 million catalogs, down from the 82.4 million it sent out in 2007. More, along with The Analyst’s Take, follows.
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Agencies
Williams-Sonoma Trims Catalog Circ And Direct Revenue Falls
At just under $1.4 billion, direct revenue dropped by $264.7 million, or 15.9%, from 2007
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Agencies
Urban Outfitters Raises Catalog Circ For One Of Three Brands
While Urban Outfitters has followed other catalogers in adjusting its circulation levels, it is not universally cutting its runs. More, along with The Analyst’s Take, follows.
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Agencies
Coldwater Creek Cuts DM Focus, Budget And Circ
Fiscal 2008 was not kind to Coldwater Creek’s direct marketing operations. The company dropped one of its catalogs and slashed its direct marketing expenditures. More, along with The Analyst’s Take, follows.
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Agencies
Aeropostale To Support Kids Business With Web Site, Retail Stores
Fashion marketer Aeropostale will launch a new
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Agencies
Details Emerge for American Eagle’s DM Strategy
In a discussion of its 2009 plans, apparel marketer American Eagle referred to direct marketing
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Agencies
DM Strong As Income, Sales Are Off For A&F
Don’t blame direct channels for Abercrombie & Fitch’s lackluster 2008 performance. While the retailer’s overall sales and net income fell, direct sales rose both in term of total volume and as a percentage of sales. More, along with The Analyst’s Take, follows.
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Agencies
J.Crew Filing Details 2008 DM Activity
Despite a 5-million-copy cut in catalog circulation, J.Crew