Brand Activation
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Acquisition
Heinz Says it’s What Americans Have Been Waiting for: Mayochup
Heinz put together a series of engaging promotions to create
a stir around its new product. -
Acquisition
Dixie’s Brand Building Manager Talks New AR Bathroom Cup Designs
Dixie Brand Building Manager Priti Lokre shares the strategy and measurement
tactics behind the campaign, as well a look at past mobile marketing campaigns. -
Acquisition
MTA Says Posters Too Sexy for NY Subway
The MTA has taken a stand on just how far it will go with the types of ads and
content it shares with its millions of daily riders. -
Acquisition
Kool-Aid Targets Older Kids with Social Blitz
As summer shines on the horizon, Kool-Aid Man is making his case on
social media for a new product, Kool-Aid Sparklers. -
Acquisition
Dixie Adds Augmented Reality Kids Game to Bathroom Cups
Dixie reaches out to get kids to brush properly with a
fun and engaging mobile game. -
Acquisition
Massage Envy’s SVP of Marketing Talks First Sports Sponsorship
Derek Detenber on its PGA Tour partnership, marketing to men
and how its plans to move forward. -
Acquisition
Bud’s Latest Brew Inspired by George Washington’s Recipe
Budweiser has given beer drinkers another reason to buy its expanding line of
beverages with the newest addition to its Reserve Collection. -
Acquisition
How to Break Free From ‘Same Here’ Branding Strategies
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating
themselves from the competitive clutter through sharp brand strategies. -
Acquisition
Northwestern Mutual’s First CMO on Partnering with March Madness
CMO Aditi Javeri Gokhale discusses the new campaign, “Spend Your Life Living,” and how
she’s marketing the NCAA partnership and March Madness in her first year as CMO. -
Acquisition
Digital Experience Breaks Codes in New Glenlivet Scotch
The Glenlivet Code, a new single-malt whisky, is intriguing consumers
with an AR tasting digital experience.
