B2C

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  Conversations

  Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education

  We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.

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  Data & Analytics

  How GoPro CMO Used Data Insights to Drive Marketing Strategy

  GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.

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  Agencies

  Get the Scoop in Chief Marketer’s Super Book

  Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!