B2C

• 

  Data & Analytics

  How GoPro CMO Used Data Insights to Drive Marketing Strategy

  GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.

• 

  Agencies

  Get the Scoop in Chief Marketer’s Super Book

  Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!