B2B
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For Better SEO, Focus on Clear Goals and Strong Site Design
Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.
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The Future of Marketing Automation
Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.
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Cultivating B2B Customer Loyalty
Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.
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Why You Should Be at B2B LeadsCon
In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential
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Adapting to the New B2B Digital Normal
“The face of B2B is not what it used to be,” Google’s Jim Lecinski told attendees BMA15.
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Putting Editorial Content at the Heart of B2B Marketing
Travelers uses three distinct types of marketing content to engage business insurance prospects.
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Gates Corp. Refocuses Marketing on the Customer
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
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Strong Brand Story Drives Daimler Trucks Marketing Campaign
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.
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In B2B, Don’t Be Afraid to Test Something New
What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.
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Agencies
Changing Expectations Key Theme of BMA15
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.
