In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential.
This summer, we hope you’ll join us in New York for B2B LeadsCon, Aug. 24-26. We’ve been working non-stop to create a program that will give you actionable tips and information you can take back to your office to energize your lead generation strategy.
Our high-energy speaker line-up of experts and brands includes:
- Stephanie Crockett, of Eric Mower + Assoc., Mary Chick of the New York State Energy Research and Development Authority and Clint Hughes of MediGain, who will lead a session on lead acquisition and how to find the right prospects for your brand and get the conversation started.
- Brandee Johnson of LEGO Education North America and Karen Talavera of Synchronicity Marketing, who will delve into the inbox and offer insight on how email can drive engagement and relationships.
- Cyndi Greenglass of Diamond Solutions and Anna Weidell of theStanford Graduate School of Business, who will give attendees the secrets behind successful lead nurturing and how many touches it takes to move the needle.
- Ruth P. Stevens of eMarketing Strategy and Mark Rentschler of Makino Americas, who will share a case history on how Makino built a powerful lead gen database
- Scott Brinker of ion Interactive, who will educate attendees on ways to design interactive content for lead gen.
We’ll also have lively panel discussions on ways to break down the silos that strangle marketing organizations, and top tips to create engagement fast and on a budget. The conference will kick off with a don’t miss workshop on content marketing and SEO. Click here to see the entire line-up.
If you’re not sure B2B LeadsCon is for you, take this quiz to see if your lead gen knowledge is really up to snuff.
Join us in New York to network with your B2B lead gen peers and get ideas and tips that will take your marketing to the next level. (And if you have any questions about the event, contact me personally at [email protected].)
Network
