B2B
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Demand Gen
Webinars Engage Prospects for Iron Mountain and Recall
Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.
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Agencies
Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects
Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.
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Agencies
Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.
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Agencies
Can Your Customers Count On You in a Hurricane?
As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.
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Agencies
B2B Millennials Place Value on Relationships: Survey
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.
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Agencies
What the Federal Government Can Learn from B2B Marketing
To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here’s three strategies for them to consider.
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Agencies
Dig It: 3 Ways Anthropology Can Enhance Sales Training
There’s no doubt that sales training is essential, but even the best sales people need support. Digging into what prospects really want is the answer.
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Agencies
Whirlpool & Firestone Building Products’ B2B Live Event Tips
Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.
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Agencies
B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More
Here’s some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.
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Agencies
10 Tips for Creating B2B Copy that Connects
Do your words really capture prospects’ attention? a
At B2B Connect to Convert this week, Nancy Harhut shared a
key ideas for better B2B copy writing in a content master class.
