B2B
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Demand Gen
Human Element Can Help Align Sales and Marketing
Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.
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Events
Social and Events Help Bullhorn Amplify Its Message
A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads.
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Profiles & Campaigns
Avnet Uses Podcast to Connect With Engineers
A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.
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Acquisition
Constellation Tees Up Partnership With PGA
A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.
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Demand Gen
How Shifting Business Strategy Can Break a B2B Brand
When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.
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Profiles & Campaigns
Influencers Help Xerox Set the Page Free
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
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Demand Gen
Want to Reach B2B High Tech Audiences? Speak Their Language
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.
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Direct Marketing | Print
Equipment Depot Rebrands to Become More Human
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
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Agencies
5 Strategies for Better B2B Ecommerce
Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.
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Facts & Figures
Upselling Can Help Stem Churn and Increase Retention: Study
Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.
