B2B
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Profiles & Campaigns
Freddie Mac Helps Lenders Connect With Next Gen Buyers
An integrated campaign is helping Freddie Mac educate lenders about
multigenerational and multiethnic homebuyers. -
Events
Event Marketers Harness the Power of Data
Data and its impact event marketing was the topic of a
recent roundtable featuring experts from HP and Intel. -
Profiles & Campaigns
State Street and Formlabs Explore the Human Side of B2B Content
State Street and Formlabs shared their strategies for
creating an engaging, human connection with content. -
Profiles & Campaigns
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines. -
Demand Gen
B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B
marketers need to resist the powerful urge to gate everything. -
Profiles & Campaigns
Second City Works Takes B2B Content Seriously
For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.
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ROI | Metrics
Attribution Still a Huge Challenge for B2B Marketers: Report
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
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Profiles & Campaigns
First Data Focuses on Employee Engagement for Money Network
A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.
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Profiles & Campaigns
Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
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Facts & Figures
B2B Marketers Lack Confidence in Data: D&B
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
