B2B Marketing
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Events
Event Marketer Unveils the 2022 B2B Marketing Dream Team
Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.
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Data & Analytics
Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report
The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.
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Engagement
How B2B Marketers Are Converting Virtual Events Into IRL Experiences
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.
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Video Marketing
Criteo’s Super Bowl Play: One B2B Company’s Brand Awareness Strategy
The motivation behind Criteo’s presence at the Super Bowl, as well as what a B2B company can gain from such a move.
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Data & Analytics
How B2B Marketers Can Leverage Customer Data Platforms
The essential requirements for a CDP that are unique to B2B organizations.
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Acquisition
Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers
How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.
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Acquisition
Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
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Acquisition
Forrester Report: B2B Marketers Need to Lead, Not Support
Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.
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Data & Analytics
McKinsey & Company Report: Omnichannel Is the Way Forward for B2B
If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.
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Social
Three LinkedIn Features for B2B Businesses
Check out these three useful marketing tools for B2B companies.
