B2B Marketing Archives - Page 3 of 6

How B2B Marketers Can Leverage Customer Data Platforms

The essential requirements for a CDP that are unique to B2B organizations.

Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers

How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.

Acquisition

Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Acquisition

Forrester Report: B2B Marketers Need to Lead, Not Support

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

Data & Analytics

McKinsey & Company Report: Omnichannel Is the Way Forward for B2B

If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.

Social

Three LinkedIn Features for B2B Businesses

Check out these three useful marketing tools for B2B companies.

Digital

How B2B Marketers Can Use CTV and OTT to Connect With Customers

B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

Acquisition

How Cloud Computing Brand Nutanix Created Virtual Engagement

With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.

Acquisition

Most Read B2B Marketing Stories of 2020

Here are the five most popular B2B marketing stories for the first half of 2020.

Data Driven ROI

Creating a Unified Content Strategy: Insights for B2B Marketers

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.