B2B Lead Gen Archives - Chief Marketer

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OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex

11 actionable ways to rethink B2B marketing beyond chasing marketing qualified leads.

Lead Generation Resources on the Rise: Report

New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months.

Demand Gen

Better B2B Lead Gen in 2018: 3 Tips

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Profiles & Campaigns

Video Helps HCSS Improve Sales Cycle

A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.

Agencies

Maximizing Social Media for B2B Lead Gen

Here are the three social media platforms you should focus on to improve B2B lead generation.

Agencies

3 Steps to Creating Successful Buyer Personas

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.

Agencies

How Earth Networks Weathers the Challenge of Numerous B2B Verticals

For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks’ Anuj Agrawal.

Data & Analytics

Striking Gold in B2B Lead Generation

In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.

Agencies

The Secret to B2B Lead Gen: Cut Through the Clutter

Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.

Agencies

B2B LeadsCon 2016 Call for Speakers Open

Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.