Artificial Intelligence Archives - Page 2 of 3

Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds

Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.

Events

INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events

The results of Event Marketer’s latest Pulse survey, on AI in events.

Technology

Weighing AI’s Risks With Its Benefits to the Marketing Industry

While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.

Technology

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.

MarTech

How AI Can Enhance Email Marketing Campaigns

Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.

Data & Analytics

Don’t Let AI Bias Derail Your Marketing Efforts

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

MarTech

Integrating AI in Your Marketing Strategy: Six Steps

When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities.

Acquisition

The Future of CX is in for Profound Change: Forrester

There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.

Data Driven ROI

In the Age of AI, CMOs Still Need to Take Risks

AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world.

Acquisition

Are You Up On Dynamic Content Optimization?

For teams that want to maximize the power of DCO and separate their content
from all the noise, empathy makes a particular marketing message the right one.