SPOTLIGHT ON: Lindsay Mure from Primary Ads and Ad Femme

Adrian: Can you tell us a little bit about yourself?

Lindsay: I was born in Manhattan, and I’ve lived here my entire life. New York is a great city.

Adrian: Do you work out of your home or do you work out of an office?

Lindsay: I work from home on Roosevelt Island for Primary Ads and obviously, Ad Femme. Primary Ads is located in Freehold, New Jersey, which would be about a four-hour commute for me every day, which would be not so fun.

Adrian: In a period of a month, working with Primary Ads, how often do you end up seeing them face-to-face?

Lindsay: Actually I only see them once every 2 -3 months. The last time I saw them was in May.

Adrian: Impressive. You’re currently working with Primary Ads, own Ad Femme and you also do web design consulting. Why don’t you tell us a bit about what you used to do?

Lindsay:For a couple of years, before I stepped into the online ad world, I worked as an event planner for non-profits within the New York metro area. Then September 11th happened. All of the fundraisers I had planned got cancelled or pushed back about six months to a year and I found myself unemployed for the first time since I was 12 years old. I looked for new positions at different types of companies, and I decided that I would try something new. A friend of mine referred me to a company called Venture Direct, and I started working there in 2001. From there I was able to learn about all the different facets of online advertising