The Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with a new artistic video showing the difference between the number of negative ads, versus the number of positive ones.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.