L.L. Bean Inc. has designated Quad/Graphics as its exclusive printer and prepress services provider beginning in January 2008. Its multi-million dollar contract covers more than 65 catalog titles, including prospecting catalogs.
International Commercial Television Inc. said it plans to increase the DRTV budget to $150,000 per week for its derma wand skin care product, beginning in the second quarter. ICTV said its ongoing campaign is generating $151 average inbound telephone orders.
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