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Direct Marketing | Print

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Shifting Landscape

Shifting Landscape

Posted on November 1, 2005 by Chief Marketer Staff

THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that’s what the leading e-mail service providers (ESPs) would have us believe.

With the sector’s future clearly in customer retention, upselling and cross-selling, database companies have been snatching up ESPs at a feverish clip.

Earlier this year, Acxiom bought ESP Digital Impact and InfoUSA acquired e-mail technology firm @Once. Experian picked up CheetahMail in March 2004.

Last month, loyalty marketing company Alliance Data Systems’ Epsilon unit purchased Bigfoot Interactive

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