Search Results for: virtual reality

L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation,
restructuring the marketing department and testing media buying in-house.

While customers struggle on the front end to get a great customer experience,
on the back end there isn’t enough CX support.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

The 10-minute Jack Daniel’s AR journey gives users an engaging
experience rich with stories and visuals.

Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement.

Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience.

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations.

Looking to update your CMS in 2019?
Here’s a primer of what to consider before you buy.

Interactive VR and AR applications are helping Ciena
educate prospects at live events and on sales calls.

Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy,
mobile and other consumer preferrences that can steer retailers to increased sales.