Search Results for: qr codes
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Cynopsis: Esports
06/17/22: FIFA announced which North America cities will host the 2026 World Cup
Friday June 17, 2022 FIFA made history yesterday when the org unveiled the 16 cities across three countries who would play host to matches in the 2026 World Cup with the event marking the first edition to feature 48 teams and three host countries, with 11 venues chosen in the United States, three in Mexico […]
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Cynopsis: Esports
05/26/22: Oakley forged its first org deal with Envy Gaming
Thursday May 26, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Note: Cynopsis Esports will be dark next week and return on June 9. After testing the waters of esports via a deal with Scump, Oakley is now going deeper, locking in its first-ever sponsorship with an esports organization […]
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Cynopsis: Esports
05/23/22: The Famous Group talks about its marketing innovations
Monday May 23, 2022 Last week saw Chipotle make a big entrance during the Colorado Avalanche’s second round Stanley Cup Playoff series against the Blues at Ball Arena in Denver. Teaming up with The Famous Group, the award-winning fan experience technology company, the brand debuted a new mixed-reality ad that made history as […]
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MarTech
How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game
How tried-and-true technologies are eliminating friction along the customer journey.
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Cynsiders
Using Technology to Connect With Gen Z
Joanna Lambert, President of Yahoo, shares how her company is pushing boundaries to meet Gen Z where they live. What are you doing that hasn’t been done before? At Yahoo, we are excited to have brought the first purely digital experience in real life to New York Fashion Week with the “Maisie Wilen Fall-Winter 2022 […]
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Data & Analytics
Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers
Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.
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Acquisition
Executive Insights: Trends Marketers Should Keep an Eye On for 2022
Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.
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Cynopsis: Esports
12/17/21: CBS and Nickelodeon locks in announced for the special NFL Wild Card presentation
Friday December 17, 2021 Slime is reloading for CBS Sports and Nickelodeon’s coverage of the NFL’s Super Wild Card Weekend game on Jan. 16, at 4:30p. The company’s revealed talent for the showcase, with Nate Burleson, play-by-play announcer Noah Eagle and Nick star Gabrielle Nevaeh Green reprising their roles in the booth, while […]
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MarTech
Five Ways to Leverage QR Codes for Touchless Experiences
Examples of brands leveraging QR codes with success.
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Technology
Augmented Reality Adds Impact and Measurability to Tennessee Titans’ OOH Promotion
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
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