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Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.

This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street.

Now in its fourth year, Electrify Expo is traveling to eight U.S. cities to connect EV enthusiasts with automakers and electric-focused brands. Over the March 16-17 weekend, Electrify Expo’s season opener in Orlando took over 1 million square feet of the Orange County Convention Center’s expansive parking lot with a unique layout.

Morgan Stanley has been hitting the green as a sponsor of The Players Championship in Ponte Vedra Beach, FL, since 2017. But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50th anniversary on tap

More than 30,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,000 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers. Along […]

Since moving to the Bay Hill Club & Lodge in 1979, the Arnold Palmer Invitational has become not only a signature event on the PGA TOUR, but also one of Orlando’s biggest sporting events that draws golf fans and locals alike. Presented by Mastercard, the tournament has welcomed top talent from around the world to compete on a course surrounded by beautiful homes, lush gardens and trees, brilliant ponds and a sea of Arnold Palmer’s famous multicolored golf umbrellas.

AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.

International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. It’s a day that […]

While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.