Search Results for: pop-up

Google’s latest algorithm update is supposed to resolve the issue of some search results turning up lots of pages from the same domain, but it remains to be seen if it will have a significant impact. Meanwhile, app marketers have some things to consider regarding the iPhone 5, and Groupon is looking to become more […]

Japanese apparel maker Uniqlo built U.S. brand awareness with a set of NYC pop-up stores, by HWKN and Neverstop, that also functioned as glowing out-of-home media elements at the end of the sales day.

Humor isn’t always the easiest thing to pull off in marketing creative, but Funny or Die and Title 9’s Bounce are both up to the task.

2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.

2012 PRO Award Finalist: AMP Agency for Samsonite and the “Samsonite Tough Tour” experiential promotion.

P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.

Thanks to social media, an event is now a trigger in a bigger engagement strategy, says Jeff Rutchik of George P. Johnson, the #12 agency in the 2012 Promo 100.

DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.

Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.