Those who have worked in the performance marketing space for many years will recall when True.com first came to market. At the time, the dating offer scene had its way of doing things - the established players...

a pop-up store, appeared in Los Angeles last month selling a new fashion brand inspired by the Pink Panther. But despite the neatly arranged racks of

In the game of experiential marketing, it isn't always easy to tell just how many points a marketing company scores with its target audience. Objectives,

Let's face it every Web site is a marketing Web site. Whether it is a company trying to sell a product to a customer or a 15-year-old high school girl

Best Western International has rolled out a new campaign, called “Taking Care of Business,” that lets business travelers who want to register on their Web site take a simple interactive tour of a Best Western hotel room

Virgin Megastores is celebrating 85 years of movies from Warner Bros. Entertainment with a pop-up store inside its New York City Times Square location

Yes, the U.S. economy has been in the dumps lately, but that seems to have absolutely nothing to dampen the mobile phone market.

If you had visited affiliate.com in the past couple of months, you would have noticed a standard domain parking page, in this case powered by Smartname.com.

Beware the jabberwocky known as the advertising series. Too often what seems like a good campaign idea ends up in muddled ads forced to fit a particular

Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.