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To help brands reimagine their consumer programs with digital components, here are 10 steal-worthy ideas from live-plus-digital campaigns.

Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.

We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.

Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.

From TikTok to P&G to Sleep Number, here’s a look at branded experiences at this year’s Super Bowl.

Benefit Cosmetics is launching a weekly video series designed to engage female gamers.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

How 15 brands have approached holiday activations with experiences.

Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.