CM Weekly May 16, 2022 Modernizing marketing operations within a 215-year-old global research and education company, itself comprised of 57 disparate brands accustomed to varying levels of marketing innovation, takes a level of commitment its customer base of researchers is renowned for. Indeed, what surfaced when Wiley CMO Shari Hofer applied research, data and martech…
CM Weekly May 9, 2022 What does it take to reign supreme as a modern CMO in today’s multifaceted business world? What should marketers aspiring to reach the C-Suite focus on in terms of career advancement and developing specific skills? We posed these questions to three CMOs, and their advice centered around a trio of…
CM Weekly May 8, 2022 What does it take to reign supreme as a modern CMO in today’s multifaceted business world? What should marketers aspiring to reach the C-Suite focus on in terms of career advancement and developing specific skills? We posed these questions to three CMOs, and their advice centered around a trio of…
CM Weekly MAY 2, 2022 If a tree falls in the woods and no one is around to hear it, does it make it sound? The age-old question, typically considered a philosophical thought experiment, can be applied to marketing as well—specifically the experiential industry—as a way to gauge the impact of your campaigns. Because if…
CM Weekly MAY 1, 2022 If a tree falls in the woods and no one is around to hear it, does it make it sound? The age-old question, typically considered a philosophical thought experiment, can be applied to marketing as well—specifically the experiential industry—as a way to gauge the impact of your campaigns. Because if…
CM Weekly April 25, 2022 The collective health of the globe’s population has been thrust into the spotlight over the past two years. But the result of our increased focus on battling one particular virus—albeit justified—has been the postponement of preventative and routine healthcare. According to a study from the Journal of the American Medical…
CM Weekly April 24, 2022 The collective health of the globe’s population has been thrust into the spotlight over the past two years. But the result of our increased focus on battling one particular virus—albeit justified—has been the postponement of preventative and routine healthcare. According to a study from the Journal of the American Medical…
How the company transitioned to a points-based loyalty offering for customers.
CM Weekly April 17, 2022 Consider this sobering statistic: Nearly one million women ages 25-54 have left the workforce since February 2020, according to numbers from the U.S. Department of Labor. It’s one of several reasons why our annual Market Like a Mother feature, which recognizes marketing moms excelling in the workplace and at home,…
CM Weekly April 18, 2022 Consider this sobering statistic: Nearly one million women ages 25-54 have left the workforce since February 2020, according to numbers from the U.S. Department of Labor. It’s one of several reasons why our annual Market Like a Mother feature, which recognizes marketing moms excelling in the workplace and at home,…