Search Results for: loyalty

Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

This video interview with Loews Hotels CMO Bruce Himelstein covers a wide range of topics from reservations on Twitter to challenges to staying unique.

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.

This article examines the top brands in the coffee category and why their rank in Brand Key’s Customer Loyalty Index has shifted.

Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here’s 4 tools to find and remove fakers.

By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.

Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.

Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.