Search Results for: loyalty

A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.

CM talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott.

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:

Make sure you’re not making these four mistakes that can hurt brand loyalty.

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.