Search Results For: loyalty
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Profiles & Campaigns
It’s All About Feelings in New SAP TV Spot
SAP is a B2B pure play, but changing buying patterns have led the company
to adapt B2C marketing practices to connect with decision makers. -
Acquisition
June’s Top 10 Greatest Hits
Check out our Top 10 most widely read articles from
June in case you missed them. -
Acquisition
Meiomi Wines Readies First Sports Deal with The PGA Tour
Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers. -
CM Weekly 7/7/19
CM Weekly July 7, 2019 Holidays are about enjoying time with family and friends. That’s appropriate, because this week, we’re all about the experience. English actor Clive Owen is the face of SAP’s new campaign, which uses everything from puppies to cramped airline seats to showcase the range of emotions one feels in a day. CMO […]
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Acquisition
Understanding the Buyer’s Journey
Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.
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Facts & Figures
What Makes A Brand “Patriotic”?
As Independence Day approaches, many brands are flying the red, white and blue.
How does your company express patriotism with brand values? -
Acquisition
Taylor Swift’s New Single Drives Droves of $13 Donations to GLAAD
In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.
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CM Weekly 6-22-19
CM Weekly June 23, 2019 Who do you trust? This week, we’re talking about what inspires brand confidence, loyalty and purchases. You’ve probably seen the UL insignia on products, and you know it’s a sign of quality. But do you really know what UL does? CMO Kathy Seegebrecht recently sat down to share the story […]
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Profiles & Campaigns
Caterpillar Digs Into Emotional Side of B2B Marketing
Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B. -
Acquisition
UNO Spices Up its Value Platform and Customers Come Running
UNO CMO Sam Mancuso shares the way he and his team drove big results by
strengthening its value platform with fun promotions and partnerships.