Search Results for: loyalty

The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.

The internal discussions among marketers on multicultural marketing strategy are plentiful. However, a new survey says conflicts are slowing these efforts.

At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.

Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.

E-marketers can make still make small adjustments that can have a big impact before Christmas. Here’s 5 ways to make your holiday marketing more merry.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

Retailers have more tools than ever to reinvent the shopping experience. Here’s three tactics to help as the holiday rush approaches.

Here are eight trends for 2016 to put your money on.