Search Results for: loyalty

bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.

New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.

Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.

Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here’s why your research needs to move to the next phase.

Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”

Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.

Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.