Search Results for: loyalty

Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.

There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.

Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine’s Day.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

Here’s a look at how eight of the most iconic product packaging lining store shelves came to be.

As you strive to reach audiences by humanizing marketing in mind—in an increasingly digital, unfeeling industry—here are 3 ideas to put the customer first.

Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.

Nick Stiritz, senior brand manager PowerBar, takes us behind the scenes of the “Clean Start” campaign and the challenges working with Ryan Lochte.

As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips: