Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands are increasingly pushing themselves to find purpose beyond their products and services.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 26, 2018 The Era of Conversational Marketing is Here Leading brands and experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs. More…   SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 23, 2018 United Airlines Pumps Massive Olympics Marketing into Social The United Airlines "Superheroes" campaign is well underway and it is forging a blazing trail of social and video content. More…   SPONSORED BY: The PRO Awards Is Now Accepting Entries Each…

Lucky Charms ran a contest on Twitter to let consumers choose the next Lucky Charm marshmallow.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 22, 2018 Amplify Uses Marketing Automation to Boost Engagement Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts. More… SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO Awards shines a…

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership February 20, 2018 The Facebook AI Trends Marketers Need to Watch Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing, for they might become the norm much sooner than we think. More… SPONSORED BY: The PRO…

Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 15, 2018 Mapping Content to All Points in the Customer Journey While still a challenge, the good news for marketers is that the technology to map customer responses to specific content is a rapidly improving sector of martech. More… SPONSORED BY: Reach Highly…