Search Results for: loyalty
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Acquisition
Understanding Why Micro-Segmentation is Critical to Digital Experiences
Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience. -
Acquisition
PRO Awards Preview Take Two: A Peek at the Top Promotional Marketing Campaigns
We hope you’ll join us for the PRO Awards Luncheon and Gala to learn
which campaigns will take home the Gold Awards.Tagged in: -
Acquisition
JCPenney CMO on Marketing to Women in the #MeToo Era
Marci Grebstein, on the job about one year, talks about the new “Style and Value for All”
campaign and the importance of getting it right when marketing to women today.Tagged in: -
Acquisition
Create Compelling + Engaging Content with Influencers
As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re
getting the quality product and, ultimately, ROI they expect. Here’s what you need to know. -
Loyalty Marketing
Forbes Unveils the World’s Most Valuable Brands
Tech brands represented 20% of the final list—with Apple in the top spot.
See who made the cut. -
Facts & Figures
B2B Buyers Rely on Emotions: Survey
Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.
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Digital
B2B Sellers Missing Digital Opportunities: Survey
The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences
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Acquisition
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala.Tagged in: -
Acquisition
American Express’ Secret Garden at Coachella
American Express added a fresh take to its fourth year at Coachella,
staging an exclusive destination for its VIP customers. -
Acquisition
Auntie Anne’s Launches Pretzel-Inspired Clothing Line
The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels.
To celebrate, the brand has debuted a line of clothing and accessories.