Search Results for: loyalty

As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

  Thursday May 11, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Microsoft Head of Gaming Phil Spencer made waves last week in addressing Xbox’s third-place spot in the console market, the failure of the publisher’s latest original IP and the challenges in shifting consumer perceptions after the […]

By Marika Roque, Chief Innovation and Chief Operating Officer at KERV Interactive In a world where technology is advancing at lightning speed, data, AI, and adtech are transforming the way brands connect with consumers, opening up a host of new channels and formats that captivate audiences like never before. Interactive and dynamic video ads particularly […]

A deep dive into retail media networks and The Home Depot’s offering, Retail Media +.

Five takeaways for businesses that rely on subscriptions as a key source of revenue.

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.

Not every brand that’s familiar to consumers is able to generate new sales consistently. For Pizza Hut, that’s where digital media comes in to drive incremental sales. AdExchanger looks at how the brand is leaning into a first-party data strategy through its loyalty program and website engagement.

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

How to create a consistently rewarding experience for customers

Join us on Wednesday, Nov. 16, to learn how to overhaul your customer acquisition, retention and loyalty strategy for 2023 and beyond.