Search Results for: influencers

Check out how these brands are using their marketing know-how
to ride the Movember movement.

The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of
strategies, execution plans, challenges, failures and successes.

Voices are growing louder for the industry to take stronger roles and action to address difficult society and
sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.

Heineken USA’s Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.

A new study looks at how micro-influencers think about brand collaborations,
content creation and overall social media use.

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all
those dollars going to influencer marketing, brand safety is a top priority.