Search Results for: influencers

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. This time is the opportune moment for brands to assess the performance of their existing campaigns and identify areas for improvement and optimization.

As the demand for electric vehicles grows, Volta’s network of EV chargers with media screens offers a valuable way to reach consumers. Brandt Hastings, President & CEO at Volta, a member of the Shell Group, talks about the benefits of DOOH. For more news and insights on DOOH, sign up for Cynopsis’ new DOOH newsletter. […]

A look back at our recent conversations with CMOs making waves in the industry.

Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.

  Thursday November 16, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. A PC Gamer gaffe reminded the games industry just how much work we have left to do in order to make sure we’re properly recognizing the contributions of women and underrepresented persons in games. To celebrate […]

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

  Thursday November 2, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. PC and console gaming revenues have hit $95.2 billion for 2023, according to the latest report from game analytics and insights firm Newzoo. Additionally, all but one of the 20 most-played games in terms of monthly […]

A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.

Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.