Search Results for: influencers

When popular golf lifestyle brand Malbon entered high growth mode, they turned to ShippingTree to unlock customized fulfillment operations that catered to their omnichannel approach. Rapid growth is a good problem to have. But, achieving rapid fulfillment is never easy. If your order fulfillment strategy can’t keep up with your growth, it can mean costly […]

Brands, organizations and public figures should take steps now to ensure they’re ready for the possibility of a TikTok ban to protect their creator relationships and brand visibility.

Internal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.

TikTok is set to go dark on Jan. 19 if the law that bans the social media app in the U.S. is upheld by the Supreme Court. Today, the nine justices are hearing arguments from lawyers representing TikTok, content creators and the government, and a decision is expected to come in the next few days. […]

AI is transforming how business gets done — and in 2025, those changes will only accelerate. We’ve pulled together nine key predictions about where AI is headed, from new regulations to practical applications affecting your day-to-day work.

Consumers use generative AI for product searching, don’t want to pay more for sustainable products, and are switching to private-label brands to save money, plus more consumer shopping trends from a new Capgemini survey.   At 24%, nearly a quarter of consumers have used generative AI in shopping, according to a new report, “What matters […]

Milo Speranzo, North America Chief Marketing Officer at Lenovo, dishes on how the brand’s presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and the marketing shifts that entails, and predictions for the marketing industry in 2025.

Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving $186 billion global skincare industry, with girls as young as eight showing interest in crafting multistep regimens and taking cues from TikTok “skinfluencers” to achieve what they view as self-care. Gen Z isn’t far behind. According to a YouGov report, […]

Adobe released its 2024 online holiday shopping trends: Paid search drives the most retail sales this holiday season at nearly 30% of revenue. But influencers increase their share of holiday sales the most and convert shoppers nine-times higher than social media overall.   U.S. online holiday sales increased 8.4% year over year, reaching a record of […]

The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.