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Acquisition
Treating B2B Social Like an Online Trade Show
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.
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Agencies
Marketing in Brazil with Octagon’s John Shea
Octagon’s John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.
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Social
5 Social Marketing Headlines from 2013 … Three 2014 Predictions
Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.
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Agencies
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Social
Travel + Leisure’s Top Social Guy Shares 10 Hard-working Twitter Tactics
Peter Frank, the director of editorial product development for T+L, outlined 10 Twitter tactics and strategies the brand uses to harvest impressive results.
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Agencies
Chief Marketer Asks…What Are Your 2014 Goals?
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
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Social
Content Marketing Gets More Strategic
A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.
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Social
Pin Down Holiday Sales by Dominating Pinterest
Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.
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Agencies
Instagram Promises In-Feed Ads in the ‘Next Couple Months’
Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.
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Agencies
Pinterest Ads Are Unleashed Into the Wild
Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.