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Godiva is investing multimillions on a new campaign “Wonder Awaits” as
the holiday shopping season nears, CMO John Gallaway tells us.

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights?

When it comes to market intelligence and forecasting, some managers use vanity
metrics as a proxy to get what they want to hear, rather than actual insights.

Less than 30 percent of plastic bottles get recycled in the U.S.
Poland Spring is trying to help with a new social campaign.

Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids
back to school this fall with a handwritten note on the packaging.

You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge.

B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind.

Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers.

he benefits of using video far outweigh the risks when it comes to targeting an
audience that increasingly consumes video content online.