Search Results for: data

The digital out-of-home space is starting to hit its stride, and publishers and advertisers are beginning to understand its true benefits for attention, measurement, and much more.  After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital out-of-home (DOOH) advertising. He founded […]

In moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer. She was brutally honest about her struggles to reconcile her values with the imperatives of the large agency holding […]

With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation.

Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform and hear directly from regulators about what they are looking for. Standardization is an urgent issue for three reasons. Advertising is now […]

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM. Those metrics were an attempt to prove that online […]

When something of this magnitude (an eclipse) comes along, it can be a gift for businesses looking to capitalize on and create an experiential event that provides a memorable experience for target audiences.

This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.

Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question.