Search Results for: data
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Data & Analytics
Moneyball and Marketing: Challenging Conventional Data Wisdom
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
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Data & Analytics
Focus on Individual Consumers, Not Campaigns, in Email
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
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Data & Analytics
RPI vs. RFM: Real-Time Value in Software as a Service
Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.
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Engagement
Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event
Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.
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15 Reasons to Implement Predictive Analytics Now
Save money and time are two reasons to implement predictive analytics now and there are 13 more reasons to share.
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Mobile
4 Market Leaders with the Courage to Embrace Technology
This report on four market leaders includes case studies each with advice for other marketers to follow.
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Acquisition
Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day
Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day
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Acquisition
Making Sense of Lead Gen Metrics and Your True ROI
Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?
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Acquisition
More Quality Leads Needed in Education Market
In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.
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Data Driven ROI
Sports and Loyalty Marketing Help Papa John’s Bring in the Dough
A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.
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