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Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump.

Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.

Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.

Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.

A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.

To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.

The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.

A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue