Search Results for: data

The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.

More than 80% of advertisers are using data to manage client/agency relationships. The use of such data has shown positive results and will continue to grow.

In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.

Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.

Here’s everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.

When customer data is incomplete or in silos, there may be still be efforts to connect with customers in multiple places, but they will be less effective. Recognition is the thread that reports these interactions are with the same person but using different touch points.

Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.

Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.