Search Results for: data

In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.

It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.

Tis’ the season for holiday marketing campaigns and many marketers turn to Pinterest where 1.1 billion holiday pins were saved last year.

Sean Hargrave, at CMO.com, opines that C-level marketers need to step up to the media agency transparency plate and take responsibility too.

Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.

Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

The legislative issues affecting marketing and advertising, include tax reform, privacy and data security, and First Amendment protections.

Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.