Search Results For: data
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Data & Analytics
3 Steps to Creating Successful Buyer Personas
Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.
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Acquisition
Q&A: Bridging the Sales and Marketing Divide
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
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Chief Business Marketer 7-27-17
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 27, 2017 Creating B2B Content That Connects When creating copy, do you write what you want to say—or what your audience actually wants to hear? Nancy Harhut shares why marketers need to be mindful of the words they choose. More… SPONSORED BY: It's a […]
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Acquisition
Top 10 Trends to Transform Digital Marketing
From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.
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Acquisition
Gillette Men’s Welcome Package Sometimes Reach Women
The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.
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Acquisition
7 Tips to Get Consumers To Download Retail Apps
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.
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Data & Analytics
Locating the Right Targets for ABM
For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.
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Data & Analytics
Attribution and ROI: What Really Matters in B2B?
B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?
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CM This Week 7/21/17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 21, 2017 Digital Gamification Injects a Coolness Factor into Loyalty Programs Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions. More… SPONSORED BY: The Marketing Technology Conference of the Year […]
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Demand Gen
How Earth Networks Weathers the Challenge of Numerous B2B Verticals
For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks’ Anuj Agrawal.