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Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 12, 2018 Cindy Crawford Revives Sexy Pepsi Ad for the Super Bowl Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding. More…   SPONSORED […]

Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 11, 2018 National Championship Excitement is Electric for Ideal A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade. More… SPONSORED BY: The 2018 Ex Awards For more than a decade, the […]

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 9, 2018 4 Predictions for Martech in 2018 Smaller budgets and an increased focus on the back office are among the top martech trends for 2018. More… SPONSORED BY: The 2018 Ex Awards For more than a decade, the Ex Awards has […]

From AI to hyper-personalization to voice-optimized content, 2018 will be
the year that marketing strategies and tactics elevate to new levels.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 5, 2018 View From the Top New Special Report: 20 CMOs sound off on the challenges and opportunities B2C & B2B marketers face in 2018. The 2018 Chief Marketer Roundtable gathered more than 60 comments from leading CMOs to find out what […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 4, 2018 View From the Top What are the biggest challenges—and opportunities—facing marketers in 2018? Chief Marketer shares the thoughts of 20 leading B2B and B2C CMOs in this special report. More… SPONSORED BY: The 2018 Ex Awards For more than a decade, the […]

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 2, 2017 4 Pitfalls When Capitalizing on Nostalgia Marketing Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing. More…   SPONSORED BY: The 2018 Ex Awards For more than a decade, the […]