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Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.

To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.

Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.

Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.

How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.

B2B customers will engage via mobile if the experience is truly useful and relevant to their needs.

Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.

Chief Marketer recently chatted with John Civantos, managing partner of Court Square Capital Partners, who received the Financial Innovator Award from Marketing EDGE earlier this month.

SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.

The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.