Search Results For: data

  • CM This Week 2-23-18

    Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 23, 2018 United Airlines Pumps Massive Olympics Marketing into Social The United Airlines "Superheroes" campaign is well underway and it is forging a blazing trail of social and video content. More…   SPONSORED BY: The PRO Awards Is Now Accepting Entries Each […]

  • Data & Analytics

    Amplify Uses Marketing Automation to Boost Engagement

    Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

  • Chief Business Marketer (2/22/18)

    Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 22, 2018 Amplify Uses Marketing Automation to Boost Engagement Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts. More… SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO Awards shines a […]

  • Technology

    Mapping Content to All Points in the Customer Journey

    While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

  • Chief Marketer Tech Talk 2-20-18

    Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership February 20, 2018 The Facebook AI Trends Marketers Need to Watch Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing, for they might become the norm much sooner than we think. More… SPONSORED BY: The PRO […]

  • Chief Business Marketer (2/15/18)

    Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 15, 2018 Mapping Content to All Points in the Customer Journey While still a challenge, the good news for marketers is that the technology to map customer responses to specific content is a rapidly improving sector of martech. More… SPONSORED BY: Reach Highly […]

  • CM This Week 2-16-18

    Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 15, 2018 Storymaking: How to Shape the Stories that People Share about Brands Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and marketers narrative so that it contributes positively to a brand’s overall narrative. More…   SPONSORED BY: The PRO Awards […]

  • experiential strategies
    Acquisition

    3 Sectors Poised for Experiential Success in 2018

    Check out three industries that are putting more resources into experiential
    strategies this year: luxury, automotive and tech.

  • Chief Promo Marketer 2-13-18

    Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 13, 2018 New Action Steps for Sure-Fire Conversions Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise. . More…   SPONSORED BY: New Action Steps for Killer Conversions […]

  • the role of chief marketing officer
    Engagement

    Three Areas for CMOs to Focus On

    The role of chief marketing officer has been elevated from brand and
    marketing plan manager, to enterprise-wide revenue driver.