Search Results for: data

Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both the consumer and the company will earn the goodwill of their customers while preparing their business for regulations yet to come. Here are four actionable steps marketers can take to do just that.

With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee, Chief Privacy & Security Partner at Loeb & Loeb, explores what businesses should anticipate from the FTC under Andrew Ferguson, the likelihood of a federal privacy law, and how AI regulation may evolve at the state and federal levels.

  Tuesday January 28, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.    CLOSING THE VENU As galvanizing as Venu Sports’ entrance into the streaming world was, so was its abrupt conclusion. On the same day that Fox, Disney and Warner Bros. Discovery were set to begin oral arguments with […]

The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Trends American Express Global Business Travel, a software and services company for travel and expense, has launched integrated emissions-based carbon pricing. Customers can pick a carbon calculation methodology to apply a carbon fee to […]

The CES campus stretches well beyond the convention center and expos proper, and into suites and ballrooms that brands have snapped up to create highly curated and intimate experiences. Intel is one of those brands, having famously vacated real estate at the Las Vegas Convention Center in the wake of COVID, in favor of, for […]

It’s always nice to hear industry leaders reflect on their careers. This week, we caught an episode of “Breaking Schemas” with Gary Schanman, DISH TV and Sling TV EVP, Group President Video Services.

Dollar General’s typical shopper resides in rural America, which can be a tough customer segment to target. The value retail chain sits down with Multichannel Marketer to discuss how its retail media network can tap into these shoppers.  Dollar General knows its customer best. And it knows that its customer base — rural shoppers — can be a tough […]

Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […]

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.